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Which providers are the best in marketing automation? and why?


Aprimo? MindMatrix? Hubspot? Marketo? Siverpop? Genius? any other?


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Opened by Antoine Fournier, Head of ECM, Input and Output management, Zurich Insurance
Oct 27, 2012.



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Manoj Ranaweera CEO, edocr.com
Oct 27, 2012


There used to be lot of answers to this question on Focus.com, which is unfortunately no more. Quora also have responses to the same question and here is one http://www.quora.com/B2B-Marketing/Whats-the-best-marketing-automation-tool-for-B2B-lead-generation.
We (www.edocr.com) are also entering the same space with a different twist on using documents combined with CRM (Salesforce.com, CapsuleCRM to start with) and email marketing (Mailigen to start with). We recently signed integration partnership agreements with both Eloqua and Marketo and plan to repeat the same with other key players.

Answering your question basically comes down to preference and budget.
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Antoine Fournier 67 Antoine Fournier Head of ECM, Input and Output management, Zurich Insurance

Oct 27, 2012
Thank you Manoj for your contribution here.
How would you specify those preferences and budgets?

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Paige Musto Head of PR & Social Media, ActOnSoftware
Oct 29, 2012


Check out Act-On Software. They bring marketing automation to the Fortune 5,000,000. www.act-on.com
Here is a link to learn more about the platform: http://www.act-on.com/products/overview.html
Here is a link to customer case studies: http://www.act-on.com/customers/customer-case-studies.html
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Antoine Fournier 67 Antoine Fournier Head of ECM, Input and Output management, Zurich Insurance

Oct 29, 2012
Great!
Nice to know you're out there.Beyond marketing message, what makes Act-On unique? What is its added value?
Please specify (the second part of the question is "and why?")

Manoj Ranaweera 03 Manoj Ranaweera CEO, edocr.com

Oct 30, 2012
Hay Paige, Love to know more about Act On. Heard great things from my friend Clint at Cazoomi whose company built your Zoho CRM connector http://www.edocr.com/doc/5516/act-zoho-crm-guide