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Where Good Ideas Come From - Steven Johnson


According to Steven Johnson, innovation comes from human interaction ...
In most cases, you come up with half an idea, others bring the other half.

Innovators are conversation architects ...



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Opened by Antoine Fournier, Head of ECM, Input and Output management, Zurich Insurance
Sep 20, 2013.



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Jesse Domingo Leadership Adviser, Strategist
Oct 13, 2013


Makes some sense. Though in actuality, the Main Idea comes from you; and what comes from others is the expansion of that idea. Communication lets you see more possibilities from different angles... that's why there's this thing called "brainstorming."

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Antoine Fournier 67 Antoine Fournier Head of ECM, Input and Output management, Zurich Insurance

Oct 13, 2013

Hi Jesse,

I do not fully agree with the statement "the Main Idea comes from you". In most cases, ideas are comming from interaction - I've experienced that a lot and just some months ago, when creating new clothes, my wife though about a small change in someone else style that changed the dress so much that it created a new style. This is now one of the most important characteristics of the brand she was working for.

It was not her idea, the stylist was not sure the dress was fine and wanted to give up this particular style. None of them had THE idea alone : it was a community-made innovation.

It could be that the style itself was there in stylist mind, but without the change it was a mistake. To me, it's a visible proof that creation process usually involve several brains and enterprises should count on teams more than individuals, when it come to fostering innovation. Of course a team that innovates is made of smart individuals.


Jesse Domingo 24 Jesse Domingo Leadership Adviser, Strategist

Oct 15, 2013

I understand your point, Antoine.

But then in your story of creating new clothes, it's your wife who "thought" about the change. So whether it's not your wife or the stylist who came up with the new thing ... the "thought" oiled the processing of the new style. Brainstorming here is "community-based innovation."

Since there is "no exact" idea, "half of the credit" would be on the initiator and overseer.