What is a social presence in terms of personal brand management?

How do you advise creating a social presence? and how to evaluate it?
Is it worth to integrate social presence for personal branding purpose in any case, or is it only for some specific professions?

Your social media alphabet


Opened by Antoine Fournier, Head of ECM, Input and Output management, Zurich Insurance
Oct 18, 2012.

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Roz Bennetts B2B Sales, B2B Sales Professional
Oct 19, 2012

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Hi Antoine,

My own view of this is we all have a brand - the things we are known for.

It is an accumulation of all the impressions we've made on other people when we've met them, someone has heard about us, read about us etc. The web is just another way of hearing about someone or something and as a vehicle for communication and information it's just as valid for forming opinions and perceptions. People know this and have one persona (brand) for their LinkedIn profile and often a quite different one for their Facebook profile.
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Antoine Fournier 67 Antoine Fournier Head of ECM, Input and Output management, Zurich Insurance

Oct 19, 2012
I understand what you say, Roz. Your point about just "another way of hearing about someone" is the right one.
We are now facing new media, and more and more social media experts are showing up. There should be "good practices" and "measure tools" that will help a professional in increasing their social presence and get control on it, as we already have such for other well-known media.

Mason Hoffman Hensley 01 Mason Hoffman Hensley
Aug 17, 2018




Timothy Tanner Channel Sales Team Recruiting & Mgt. Consultant, Social Media Pro, Consultant
May 5, 2013

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One of the best resources I have discovered to create and manage social presence on the web is:


Xeeme is a great tool to keep track of the several social networks you may join and to discover new ones and network with some of the best social media pros in the world.

In addition I have developed strong social presence on sites such as twitter, linkedin, facebook, tumblr, pinterest and more.

It has been definitely worth my time to develop my social presence for personal branding and have met many meaningful business contacts and friends from doing so.

In regards to social presence it can help individuals in most professions to advance their careers.

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