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What is the most accurate ranking to check? Alexa? Google PR?


Backlinks have been actively challenged by Google recently, does it make actual pagerank inaccurate? What tool do you use then to verify that your SEO strategy is the good one ?


Credit :Julien RIO, Webmarketer.



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Opened by Antoine Fournier, Head of ECM, Input and Output management, Zurich Insurance
Dec 17, 2013.



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Kristi Hines Freelance Writer, kristihines.com
Jun 19, 2014

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PageRank doesn't get updated that often, and Alexa's really only about traffic (although it's not that accurate).

Moz's Open Site Explorer will give you Domain Authority - this is a pretty good indicator of how well your website is doing as far as search optimization. Their definition of it is as follows.

Domain Authority represents Moz's best prediction for how a website will perform in search engine rankings. Use Domain Authority when comparing one site to another or tracking the “strength” of your website over time. We calculate this metric by combining all of our other link metrics—linking root domains, number of total links, MozRank, MozTrust, etc.—into a single score.
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Johnny Wood Internet Marketer
Mar 19, 2015

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PR is an antiquated metric and Google doesn't really update it anymore, according to them. It's only usefulness is to give you a general idea about whether Google ever placed importance on an older (than circa 2013) domain. Be careful though because this metric can easily be faked. Alexa rankings hardly ever factor in to my analysis of a domain for seo purposes.

To answer your question specifically I'd need more information, but in a general sense you're looking to determine how "rankable" a site is the most important factors will boil down to these things in no particular order:

- Domain Authority
- Domain Trust
- Number, types, and quality of external backlinks
- External backlinks' metrics and overall anchor text ratio
- On-page SEO
- PR

Hope that helps

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Ashutosh Rai Apr 12, 2014


Careful analysis of Alexa, Google PR coupled with other things can give you some signals about the site's strength. Social engagement can be one other signal.

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Antoine Fournier 67 Antoine Fournier Head of ECM, Input and Output management, Zurich Insurance

Apr 12, 2014

Can you be more specific?


Ashutosh Rai 11 Ashutosh Rai
Apr 12, 2014

Basically PR n Alexa ranks can deceive in some scenarios for they are hackable in a sense high PR LB or bot generated traffic can influence these both tools. A person can get some more clarity about the authority of the site by checking it social influence. like how many people share etc site pages over social sites. Their social page followings etc.

I hope this is what you were asking about.


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Johnny Wood Internet Marketer
Mar 19, 2015


PR is an antiquated metric and Google doesn't really update it anymore, according to them. It's only usefulness is to give you a general idea about whether Google ever placed importance on an older (than circa 2013) domain. Be careful though because this metric can easily be faked. Alexa rankings hardly ever factor in to my analysis of a domain for seo purposes.

To answer your question specifically I'd need more information, but in a general sense you're looking to determine how "rankable" a site is the most important factors will boil down to these things in no particular order:

- Domain Authority

- Domain Trust

- Number, types, and quality of external backlinks

- External backlinks' metrics and overall anchor text ratio

- On-page SEO

- PR


Hope that helps

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Patricia Midori Mar 20, 2015


It's hard to know how good a page is, backlinks are still good, but you have to take in consideration the semantics of the page where a link is. A link from a motorcycle website pointing to a candy store is not very good for example.

Focus on semantics and you'll be safe.


As far as metrics go, i always check if a site comes up on the front page of google if you type it's name, it's a good indication if the site is penalised or not. Then you can also try to type a couple of titles of articles from that site, if google doesn't display any articles, that site is probably bad news...

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Christophe Benoit Chef de projet Web & Visibilité, Tyseo
Mar 20, 2015


Google PageRank and AlexaRank are not reliable SEO factors because they are not updated often or not accurate.

  • The Google PR that is show to webmaster are not the real one.
  • The AlexaRank is based only on people that use Alexa bar.
You can use :
  • Link volume (number of backlinks, referral domains, differents C classes, differents IP)
  • Link quality (trust flow of Majestic SEO or Moztrust from Moz)
  • Link quantity (citation flow of Majestic SEO)
  • MozRank (similar metric as PR)
This metrics are only data.

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