icon_plus_one

2

icon_less_one

question

What are the main motivators for web users to use a second screen experience while browsing ?


Is Browsing internet an activity that allows a second screen (mobile) ? Do you have some example ?


67

Opened by Antoine Fournier, Head of ECM, Input and Output management, Zurich Insurance
May 9, 2012.



recommanded this question


Answer this question


icon_plus_one

0

icon_less_one
25

Martin Goetze Senior Consultant, ISIS Papyrus Europe AG
May 9, 2012


I am not sure if i get what you mean with 'second screen', but if the question is if people would use pc and mobile device simultaneously, then i guess that this is certainly possible in case:

a) the surfing is done on laptop/pc when available while messaging is done on the mobile, definately true for people <20 years

b) the mobile device is used on the side because there is a special app which the user likes

for surfing alone (browser) there is absolutely no need to use two devices....
Add comment

Antoine Fournier 67 Antoine Fournier Head of ECM, Input and Output management, Zurich Insurance

May 10, 2012
You can read about "second screen" in at topic page level : "Second Screen: A term that refers to an additional electronic device (e.g. tablet, smartphone) that allows a television audience to interact with the content they are consuming.The shift that occurs when you let go of traditional TV, social television creates a need for interaction between the sender and content consumers."
This mean that what you see on the web, will influence what you can read/do on your mobile at the same time : imagine your mobile phone is showing you the wikipedia page about "second screen" while you are reading my answer ...