What is lean marketing? Is it about driving marketing team as a startup?

And is it really NEW that marketing is an activity that needs constant improvement through customer feedback? What did we miss the past 10 years so specialists are coming up with LEAN marketing? Do they simply mean GOOD marketing, but do not want to say the we forgot it? Is LEAN marketing about "The king is naked"?


Opened by Antoine Fournier, Head of ECM, Input and Output management, Zurich Insurance
Oct 20, 2012.

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