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What can Edocr proposal bring to CRM market place?


We, in ISIS Papyrus software believe that document & processes from core business activities cannot be separated from efficient Customer care and marketing practices. CRM are also about documents. So, what makes Edocr originality a genuine and innovative approach to CRM strategy? Do you beleive this is worth to consider? cf. www.edocr.com


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Opened by Antoine Fournier, Head of ECM, Input and Output management, Zurich Insurance
Oct 27, 2012.



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Manoj Ranaweera CEO, edocr.com
Oct 28, 2012

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Our starting point is different from any other. Our role is to find exciting new ways to use document assets. These could be brochures, white papers, case studies, annual accounts, user manuals, press releases, data sheets and reports. Traditionally, each of these document types are created for one purpose, e.g. annual accounts are created for financial reporting, we want to use these to generate new leads. Another example is that feeding marketing collateral during a customer service call to stimulate interest in a new product. All through integrations.



These days, buyers are highly intelligent. They will know more about you, before you learn the first thing about them. On behalf of our customers, we generate leads at every stage of the funnel as shown above using documents. These leads are then exported in real-time as prospects are reading your documents, with consent, to CRM and email marketing for lead nurturing. We are now working with partners to ensure that documents from edocr.com can be used during the lead nurturing process to optimise the use of documents, from one central discoverable library.
We are just scratching the surface at present. We recently signed up with Marketo and Eloqua to help large companies use their document assets better to build brand awareness, generate demand for their products and services, and capture leads.
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