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What are the best strategies for user onboarding ?


New webapps and platforms which strive for lots of users need a sound and 'sexy' onboarding strategy to attract early adopters and their followers.... which strategies to serve and attract these important user groups are viable


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Opened by Martin Goetze, Senior Consultant, ISIS Papyrus Europe AG
Apr 15, 2012.



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Antoine Fournier Head of ECM, Input and Output management, Zurich Insurance
Jun 3, 2012


I do not know if all web apps really need a "sexy" strategy. Sometimes (evry times) the service itself has to be sexy.
What is clearly needed is to know:
- what is your value proposition
- what is your main target
- what is its main need
- How your value proposition feed this need
First approach is to consider announcing your target that you feed their need.
Then the question of how to tell them can be detailed. What communication channel, how to put your message trough.
BTW, if you answer the first 4 questions, the last answer may appear obvious ...
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