LinkedIn Endorsements: Good, Bad or Indifferent

One of the people I would consider a social media expert, especially as it concerns recruiment and HR is Bill Borman. I recently chatted with him via Twitter about endorsements which have just been implemented with LinkedIn. His blog & view can be found here: http://www.recruitingunblog.com/did-linkedin-just-become-branchout-the-endorsement-story/ I think endorsements are good and provide a good data capture of the key skills of a person as long as you have enough endorsements, although I have no view on the actual number at this stage but more than 50-endorsements is a good figure. Wondering if anyone shared this view or if not, why (pourquoi)?


Opened by Shane Granger, Analyst
Nov 6, 2012.

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Antoine Fournier Head of ECM, Input and Output management, Zurich Insurance
Nov 6, 2012

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Hi Shane, I find Bill's post very interesting and thoughtful. He precisely describes what's on Linkedin people's mind about endorsements and that makes Branchout a bit obsolete...

Anyway, I would reproach the same to Linekdin endorsements as to Branchout: "too easy to endorse".

I do not consider that endorsing someone should be that "instinctive" and needs to get insight, then a real will to endorse (recommendation is very much more accurate for this reason).

Of course, myself, I'll not endorse you, Shane, if I'm not sure that you have a specific skill (and you'll do the same with me). But in social media people do connect, follow and get friend on a click without meaning – If someone has 3500 followings on twitter or friends on Facebook does not mean they are famous or good in anything. Then, as soon as it is as easy to be endorsed as get friends, I'll not consider large numbers of endorsements a proof for the given skill, but possibly for popularity.

One of the replies to Bill's post predicts that a profile that was endorsed for a skill is more likely to receive more and more endorsements on that skill by imitation or thinking that "if a lot of people says this guys is good in recruiting, let's endorse him for that".

In addition, the "I endorse you, you endorse me" behavior that exists in Twitter with the "follow back" will surely be experienced in Linkedin.

How fast do you think, Shane, we’ll find people to sell 100 LI endorsements for 60$ (price for 3000 followers)?

My point is that with endorsement, LI goes into a dangerous social media overhead...
Can be fine, if correctly used, but I’m afraid it will largely be misused.
I'm curious to see how LI will manage that it goes the right way.

BTW, I asked the same question here:
I probably need to improve the "related contribution script" so that you would have found it :)
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Roz Bennetts B2B Sales, B2B Sales Professional
Nov 10, 2012

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So far, in my experience the endorsements feature of LinkedIn is pretty meaningless. The way it is presented makes it too easy to 'blanket' endorse people and little thought is asked of the endorser. I don't think it's completely worthless, just not a measure of someone's real value.
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