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Is it worth to train employee on Social Media?


Do you consider that training employee on social media is part of a modern human resources management approach? Will it be for pure empowerment or as part of an online branding strategy?


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Opened by Antoine Fournier, Head of ECM, Input and Output management, Zurich Insurance
Feb 19, 2013.



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Kamales Lardi Managing Partner, Lardi & Partner Consulting GmbH
Feb 20, 2013

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I have implemented several social media training programs for employees in companies and have seen social media training led by varied teams.
Whether it is a HR approach (or any other department in the company), successful implementation needs involvement from Legal & Compliance, Corporate Communications, and buy-in / support from management.

Apart from empowerment and branding, educating and training employees is the best way to mitigate risks that social media presents. It provides clear boundaries and guidelines for employees to follow, which in turn encourages positive use of social media for business purposes.
This is a stepping stone in many companies to open up access to social media sites while in the workplace, as they can trust that employees are well trained to use it responsibly.

Check out this post on social media training for employees http://lardistrategy.com/2013/02/07/educating-and-training-employee-on-social-media-to-counter-potential-risks/
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Andreas Wiedow Principal, arow-biz
Feb 19, 2013

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Worth, yes, and would be good for both, empowerment AND online branding strategy.
You could also ask . . . is it worth training sales people in field sales or customer service in telephone communication skills.
SoMe IS part of work life. Whatever corporate strategy one follows.
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Antoine Fournier 67 Antoine Fournier Head of ECM, Input and Output management, Zurich Insurance

Feb 19, 2013
:) sure ...The point is that a lot of organization prefer to block internet access to facebook, twitter, google+ or Linkedin for "security" reasons. In fact, they just want to avoid employee to spend time on social media instead of doing their job, exchanging with their friends and seeking for jobs...

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Jahn Sveningsson Entrepreneur, ENICOM
Feb 19, 2013


Yes, absolutely! Can be both for empowerment and as part of an online branding strategy.
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