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Is Neuromarketing helpful to design marketing best practice ?




Opened by Anonymous , Apr 11, 2012.




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Martin Goetze Senior Consultant, ISIS Papyrus Europe AG
Apr 15, 2012

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Basically yes, its not so much a question if it is helpful but better to ask 'What is helpful to design best neuromarketing practice. It is undisputed that social media and viral marketing already is an unavoidable excercise for brands which want to be known, and these techniques include the basic mechanism of neuromarketing, which is the 'meme'... The basic question to ask is how to create the perfect memes to communicate your brand....
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Antoine Fournier 67 Antoine Fournier Head of ECM, Input and Output management, Zurich Insurance

Apr 15, 2012
Great answer ! I agree on the link you made between neuromarketing and viral marketing. My point is to know if you think that neuromarketing technics should be ALWAYS considered when going for a marketing (all kind) strategy. Again I agree that the basic question is "what are the best marketing practices to communicate your brand", ... in any case.