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How many times a day should a business post articles from their website on Facebook, linkedin, etc. before it becomes annoying?





Opened by Anonymous , Apr 24, 2014.




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Alberto Roven CFO
Apr 25, 2014

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It depends on the platform where you post, the community of your followers and the quality of your messages.

The platform - the common usage of the network will give you the frequency you can choose:

  1. Twitter is more likely to be used often, so several messages a day will not arm you image and will hardly "annoy" your followers,
  2. Facebook or Google+ would not be more on 1 message per day on your wall if you want people to keep friendship/Like/circle. Avoid sending invits more than once a week - even less will better, as this is a more "invasive" communication mode,
  3. Linkedin is a professional network, so the quality of content is key to be read. You can anyway post is several groups, but try to change the message and adapt it to the group, so you keep good professional reputation on the network,
  4. XperLink is a "subject matter expert" network, so you may post here your message only once, if it is valuable for such a community (commercial messages are most probably removed). You do not have to post it several time, as all people following your topics will be informed.

The community - If you have a small and focused community of Followers, Friends, Connection, Experts, you do not need to post often, but insure the quality of your posts : they'll, for sure, be annoyed by repetitive marketing messages. In addition, pay attention to the people who do not follow a lot of people, you may fill their feed with your posts, and they may disconnect from you. At the contrary, if you have a large community of networkers, you have a bigger margin to post often.

The quality of your messages - Time is now to 'Content marketing'. You'd better find some interesting content that may HELP your followers. Pure marketing message "Buy this now!" has less and less impact through social media. Providing good and interesting content thru your website and sharing it with your network has very much more impact and drives your follower to your website. In addition, Google algorithm recent changes gives better ranking to content.

The more valuable is the content you post and the more focused is your network, the higher can be the frequency, and the impact.
What annoys people is not about "receiving something", but about "receiving crap" ;)

Last remark : Think about the time you post : it should be at a time your community may be ready to read. (Do not post when they are sleeping, they may miss your message).


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Kristi Hines Freelance Writer, kristihines.com
Jun 19, 2014

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I find the most effective way to promote your own content without driving your audience mad is to promote content from other sources that they would be interested in as well. People will start to see your Twitter account, for example, as a good source for industry news. Each time you tweet something, they will click on it, regardless of the source, which means you'll get clicks to your content too!

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Antoine Fournier 67 Antoine Fournier Head of ECM, Input and Output management, Zurich Insurance

Jun 20, 2014

Hi Kristi,
I totally agree with this approach - providing meaningfull content helps to build good audience. Bringing multiple sources to your audience helps when promoting your own content. It then does not matter how often you post.
Alberto is also right when he says that network matters. Not all networks are equal: they do not all provide multiple source content share, and have different practice.

So:
- Share good quality relevant content
- Respect network practice when sharing


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Jesse Domingo Leadership Adviser, Strategist
Aug 11, 2014

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Once or twice a day is enough. This is to keep your audience in the know that your business is rolling. More than this would be suffocating. Less than this should have a reasonable reason, otherwise, postings should come from other divisions of the company.

Meaningful content... that should be a given.

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