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How far is the environmental factor taken into consideration in marketing approach toward big companies?


Is this a sales argument when approaching big B2C companies? At which stage of a sales process to you speak about that?


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Opened by Antoine Fournier, Head of ECM, Input and Output management, Zurich Insurance
Jun 2, 2012.



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Roz Bennetts B2B Sales, B2B Sales Professional
Oct 14, 2012

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Hi Antoine, when you say B2C do you mean Business to Consumer? If you're marketing to big companies this would normally be expressed as B2B - what did you mean about environmental factors?
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Antoine Fournier 67 Antoine Fournier Head of ECM, Input and Output management, Zurich Insurance

Oct 14, 2012
Hi Roz,
As a B2B activity, you may be marketing to B2C companies. Those are selling to consumers and have to promote green products and pollution-free processes. More and more green labels are proposed and consumers (we) are much more likely to choose those products.
What did you experienced in marketing to those companies? Did the green subject come into discussion while selling services to them and how did you cope with it?