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Engagement & relationship are the only true source of co-creation and innovation


Co-creation and InnovationEngagement and relationships that foster co-creation are the only true sources of innovation. What do we mean by that? We mean that building relationships and using the talents of a diverse array of individuals over a broad spectrum of backgrounds, industries and cultures can lead to exciting and truly innovative ideas. This process of engagement is clearly described by Nadine Hack's framework called "Strategic Relational Engagement" (SRE.)

What is a Relational Engagement process?

Though it may sound complicated, the concept of SRE is really quite simple. SRE is the antithesis of the 1950s-style "Madmen" business philosophy, where office politics and power plays were the concepts that governed most companies. SRE shatters those barriers, allowing ideas to flow from all sectors of the company or organization as well as from companies in different industries in different countries. No longer do ideas only move from the top of the company down, but up the ladder, across departmental lines and even from industry A to industry B, from group A to group B. A good example of SRE in action is how South African leader Nelson Mandela emerged from prison to form a collision with the very people who had opposed him for so many years, drawing from many different strata of that country's culture. The result was extraordinary. Read more about Nadine Hack's SRE framework on because.net.

Fostering co-creation and innovation as a technical mediator

A technical mediator is someone who acts as a catalyst for SRE, who helps to make it easier for people in different businesses and from different backgrounds to create ideas, projects and things together. He facilitates the sharing of that innovation through a variety of applications, including social media. There is a huge and growing need for such facilitators, a need that's only beginning to be realized by the international business community. Expect the field of technical mediation to grow exponentially over the coming decade.

While SRE is not limited to technical industry mediation, you don't have to be as exceptional as Nelson Mandela to be good at SRE. The key qualities of a good technical mediator are being open to new ideas, new ways of doing things and even new ways of communicating. A good technical mediator checks any preconceived ideas and biases at the door and he listens to what others have to say.

Stéphane Grasser, a strong proponent of technical mediation, is launching a crowdfunding campaign to help get his project Deucalion off of the ground. Deucalion seeks to automate the concept of technical mediation, creating a social media platform that allows businesses to find software and other technical solutions that they didn't even know existed. Gasser questions why company A should waste time and effort developing a solution that company B has already developed. Deucalion makes it easy for those two divergent companies to share ideas. To learn more about Deucalion and/or to invest, visit http://www.sparkup.fr/deucalion/.



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Opened by Antoine Fournier, Head of ECM, Input and Output management, Zurich Insurance
Jan 20, 2014.



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Donella Muzik Event Strategist & Owner, Muzik and Muzik, LLC
Jan 20, 2014

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With so many products and services available in the global marketplace, the concept of technical mediation and the need for technical mediators is exciting to articulate and promote.

As the co-owner of a new eLearning consulting firm, I am seeking to "make sense" of the madness for clients and help them develop new ideas and new ways of addressing their organizations' educational needs. I have long been a believer that going outside our direct industries and looking to those that are peripherally related (or even not related at all) can lead to synergies and transformations that were previously unimaginable. Diverse networks of experts, carefully cultivated and leveraged, will be a key part of our strategy. I didn't even know that such a thing had a name!

I look forward to reading more about Ms. Hack's SRE framework and the comments of others. Thanks for sharing this information!

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Jesse Domingo Leadership Adviser, Strategist
Jan 22, 2014


For co-creation, certainly, there's a partner involved. It's "co."

However, for innovation, remember that "necessity is the mother of invention."

In all, we are not alone in this world, hence, the need for collaborationonly becomes greater as the world revolves.. and evolves.


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Antoine Fournier 67 Antoine Fournier Head of ECM, Input and Output management, Zurich Insurance

Jan 23, 2014

@jesse, partnership does not necessarily means that co-creation and innovation are made possible. Thousands of partnerships are set every year and co-creation is still not a mainstream topic. Building strategic relationship thru engagement at each level is key to succeed in co-creation.

Nowadays, links are increasing, but since, individual value of a single link is lower than ever. Co-creation has to be seen as a different process from innovation itself. A real framework needs to be applied and mediation work is necessary.

As you know, I support conversation architecture to foster innovation within organizations, that is a process too. Setting conversation between different industries relatives needs the conversation architect to act as a strategic mediator.

The process of "let's meet and talk" cannot apply in current branding war without risks and disappointment. Co-creation setup needs the right frame to be drawn so the right people meet on the right agenda ... and unlock conversation that leads to innovation.

About necessity : you're correct - even within a blue ocean strategy, necessity is the driver...



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Jesse Domingo Leadership Adviser, Strategist
Jan 26, 2014


Of course, Antoine.

Partnership is only the beginning. Co-creation and innovation comes to fruition only when this partnership acts towards its achievement. Building strategic relationships is really about partnership in action... while "let's meet and talk" is simply about "possibilities."

In short, to accomplish anything worthwhile, action is a Must.

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Antoine Fournier 67 Antoine Fournier Head of ECM, Input and Output management, Zurich Insurance

Feb 13, 2014

You're definately right to say that action is a must, and is the only valid result of a successful mediation.