Conversion rates in b2b?
I am looking for data in e-commerce concerning b2b, and especially conversion rates in manufacturing marketplaces, or possibly other marketplaces (for physicians, attorneys, whatever) or even b2b websites.Where could I find such information?
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Most of the sources which provide you with very detailed and thoroughly researched information charge fees for these services obviously.
However, some have also free reports and benchmarks available.Here some starting points:For B2B in the web marketing world, http://www.optify.net/ was a certain key player up until recently, and there you can request their benchmarking report from 2012, which is summarized here.
However they seem to have closed their venture or not repeated the excercise this year.
Another valuable and renowned source should be http://www.marketingsherpa.com/ which is an activity by the very recommendable MecLabs venture, which provides research in your topics to top-notch enterprises and institutes with their Benchmark Reports. Again most of it you have to pay for of course, but quality is quite substantial, and they also have a number of free reports and benchmarks: http://www.marketingsherpa.com/freestuff.html
Forresters Andy Hoar can be recommended as well.
Last but not least have a look at SmartInsights, they have some stuff, but much of it is collected material from other sources....
hope thats a good starter....
I'll second Martin's reference to MarketingSherpa...they publish a ton of amazing reports that clearly address your question.
You may also want to check out Sirius Decisions for detailed reports and analysis.