Are there benefits in using Videos and dynamic forms in outbound PDF documents

PDF supports rich content, (dynamic tables, videos, forms) - Is there a real benefit in using those type of content in PDF document sent to customer?
Is there any marketing studies showing figures about effective return on investment?

Opened by Anonymous , Jun 10, 2012.

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Martin Goetze Senior Consultant, ISIS Papyrus Europe AG
Jun 12, 2012

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I am not aware of any studies that investigate this particular case (Videos in PDF), but there are of course a number of studies out there which deal with the ROI in marketing and customer communication for rich content like video and interactive stuff in general...(e.g. here and there)

The PDF file as such is just one of many channels to distribute your rich content, so i guess its probably hard to find a study just for that
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