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Are social media really heard?


What are the chance that an information that is reasonably shared, (re-)tweeted, liked and commented on social media is really heard?
Considering the number of those "SocMed" actions every minute, how can your message go through this enormous social noise?
What form the message should take to be effectively amplified?



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Opened by Antoine Fournier, Head of ECM, Input and Output management, Zurich Insurance
Jun 24, 2013.



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