Apple acquired Beats. Is Apple turning its back on innovation?

Jimmy Iovine, Beats co-founder, says “The idea when we started the company was inspired by Apple’s unmatched ability to marry culture and technology. Apple’s deep commitment to music fans, artists, songwriters and the music industry is something special.”

Fine. But do you think Apple is of turning its back on innovation? Would Steeve Jobs have bought Beats? Is it still accurate to consider Apple as a company that needs to follow "Steve Jobs' state of mind" ?

What's your opinion?


Opened by Antoine Fournier, Head of ECM, Input and Output management, Zurich Insurance
Jun 30, 2014.

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