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Alan Charky

Marketing Communications Director, VAC AERO International Inc.
Oakville, Canada
english french

A senior marketing communications executive with 20+ years of hands-on experience in the industrial equipment manufactur

A senior executive with diverse practice in corporate management and consulting positions in the industrial equipment manufacturing sector, with seventeen years experience in developing and implementing effective B2B marketing strategies and executing them through integrated print and web communications, direct marketing, advertising and public relations, and seven years of progressiveexperience in personal selling with a proven track record for stimulating new business growth, increasing market share and sales revenue.Communication skillsCreative strategy & branding - Ad campaigns & media relations - Web development & site marketing - Ad messaging concept & direction - Print & online direct-marketing - Newsletters & print collateral - Sales proposals & presentations - Photography & desktop publishing - Trade shows & special events - New product releases & trade articles.Sales competenciesList sourcing, manipulation & database managementResearching, prospecting & developing new leadsManaging sales pipeline, forecasts & budgets Overcoming objections, negotiating & closing salesComplete follow-up & multi-channel account Management

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